| Emotional Branding: The New Paradigm for Connecting Brands to People | | Posted Saturday, September 09, 2006 3:43:25 PM by BlogJeeves Team | | Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate breakthrough strategies for the Web. Chapters detail how to: * develop unforgettable brand personalities * customize brand presence to different consumer segments * incorporate brand strategies into product and retail architecture design * facilitate interactive access to your products through the Internet. Emotional Branding breaks new ground in proposing innovative ways to create powerful and effective branding programs for meeting the challenges and opportunities of the new emotion-based economy.... | |
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| | | How I Trade for a Living (Wiley Online Trading for a Living) | | Posted Sunday, September 03, 2006 7:42:22 PM by BlogJeeves Team | | Master the Markets by Trading from Home! how I trade for a living "Gary Smith deals in reality. If you want to really learn to trade for real profits, not hypothetical, mumbo-back-tested programs, this book is a must. I seldom read market books anymore, but I read every word of this important book. Get it." -Larry Williams, author of Long-Term Secrets to Short-Term Trading "How I Trade for a Living is a remarkable book; truly a treasure trove of market information.. Highly recommended." -Humphrey E. D. Lloyd, MD, author of Trading S&P Futures & Options: A Survival Manual and Study Guide "Straight talk from an accomplished veteran on how to succeed as a full-time trader. Gary Smith recounts the obstacles he overcame on the road to trading mastery and describes the strategies, indicators, and insights he used to reach his goals." -Nelson Freeburg, Editor, Formula Research "It is always valuable to get inside the mind of a successful trader. Gary Smith does a good job taking you there in a book loaded with useful tips and helpful hints. A worthy addition to any trader's library!" -Gary B. Smith, Contributing Editor, The Street.com "In How I Trade for a Living Gary Smith dispenses a healthy dose of that rarest of all commodities, vicarious experience from a consistently winning trader. New traders will find great benefit from looking over Smith's shoulder as he generously shares with the reader the valuable knowledge he has gained over three decades of trading." -Edward D. Dobson, President, Traders Press, Inc.... | |
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| | | The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses | | Posted Thursday, August 31, 2006 5:41:51 AM by BlogJeeves Team | | In The Successful Investor, O'Neil steps up to tell all investors how they can make money and, more important, avoid losses in up markets, down markets, and everything in between. Showing how mistakes made in the recent market collapse were amazingly similar to those made in previous down cycles, O'Neil reveals simple steps investors can follow to avoid costly mistakes ... | |
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| | | Rich Woman: A Book on Investing for Women - Because I Hate Being Told What to Do! | | Posted Sunday, August 27, 2006 3:41:39 PM by BlogJeeves Team | | Written by Kim Kiyosaki - -the wife of bestselling author Robert Kiyosaki - RICH WOMAN is for women who insist on being financially independent - without depending on a man, family, company, or government to take care of them. In her book, Kiyosaki applies the same moneymaking strategies that have made RICH DAD POOR DAD one of the great publishing success stories of all time - but in a voice that is aimed directly at women. No matter what your financial background is or your current job situation, RICH WOMAN provides the essential road map for any woman who aspires to be financially free.... | |
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| | | Analysis of Equity Investments: Valuation | | Posted Thursday, August 24, 2006 1:41:37 AM by BlogJeeves Team | | The treatment in Analysis of Equity Investments: Valuation is intended to communicate a practical equity valuation process for the investment generalist. Unlike many alternative works, the book integrates accounting and finance concepts, providing the evenness of subject matter treatment, consistency of notation, and continuity of topic coverage so critical to the learning process. The book does not simply deliver a collection of valuation models, but challenges the reader to determine which models are most appropriate for specific companies and situations. This book contains many real-life worked examples and problems with complete solutions. In addition, the examples and problems reflect the global investment community. Chapter 1 describes how an analyst approaches the equity valuation process. Chapter 2 begins with the basic John Burr Williams dividend discount model (DDM) and discusses the derivation of the required rate of return within the context of Markowitz and Sharpe's modern portfolio theory (the capital asset pricing model). Chapter 3 shows how the DDM approach can be modified to a free cash flow (FCF) approach. Considerable attention is devoted to forecasting FCF and its relationship both to the firm (FCFF) and to equity (FCFE). Chapter 4 takes a somewhat different approach to equity valuation by using Graham and Dodd-type concepts of earning power and associated "Market Multiples." The most familiar of these is probably the price-to-earnings ratio, but there is also merit to using price to book value, price to sales, price to cash flow, enterprise value to EBITDA, and price to dividends. In Chapter 5, the authors present residual income models. The authors demonstrate how to calculate residual income and discuss the accounting adjustments necessary to estimate single-stage and multistage residual income valuation.... | |
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| | | Financial Institutions, Investments, and Management: An Introduction | | Posted Sunday, August 20, 2006 9:41:30 AM by BlogJeeves Team | | A general introduction to the three primary aspects of Finance and examination of how they interrelate. The book discusses financial institutions and their roles in helping to allocate savings in the economy, along with a description and analysis of securities issued and traded in money and capital markets. The book covers fundamentals of investing in stocks, mutual funds, derivatives, and other marketable securities with an emphasis on securities markets, mechanics of trading, techniques of analysis, diversification, and valuation of assets. Finally, the book lays out the processes, decisions structures, and institutional arrangements concerned with the use and acquisition of funds by a firm. This will include the management of the asset and liability structure of the firm under certain and risky situations. ... | |
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| | | Weekend Millionaire Mindset: How Ordinary People Can Achieve Extraordinary Success | | Posted Wednesday, August 16, 2006 3:42:02 PM by BlogJeeves Team | | Learn the secrets to wealth from "The Weekend Millionaire" In their runaway bestseller The Weekend Millionaire's Secrets to Investing in Real Estate , Mike Summey and Roger Dawson gave readers a blueprint for making a killing in real estate in their spare time. Now Summey and Dawson take readers inside the minds and hearts of super successful entrepreneurs, showing them how to think and act like winners and realize their dreams of financial freedom. In the tradition of Napoleon Hill's hit Think and Grow Rich , The Weekend Millionaire Mindset combines compelling biographical details with powerful, practical lessons. Packed with fascinating anecdotes taken from Summey and Dawson's own lives and the lives of other millionaire entrepreneurs, this book will inspire, energize, and motivate while arming readers with practical advice and guidance on how to: Evaluate and redirect their lives with an eye to becoming rich Create a lifestyle of success Set realistic goals and stick to them Make the right decisions when faced with challenging learning experiences Spot golden opportunities Realize dreams through patience, practice, and persistence With Mike Summey and Roger Dawson's invaluable advice, readers can overcome their obstacles and find a personal path to wealth for a lifetime. ... | |
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| | | The Handbook of Mortgage-Backed Securities | | Posted Sunday, August 13, 2006 1:41:54 AM by BlogJeeves Team | | The definitive MBS guide, with fully updated material on the latest mortgage-backed products, methods, models, and portfolio strategies By providing hands-on information vital to market participants, previous editions of The Handbook of Mortgage-Backed Securities were instrumental in fueling the growth of the mortgage-backed securities market. The sixth edition contains all the elements that made previous editions so successful and influential, and provides you with more than 25 new chapters on topics including collateralized mortgage obligations, prepayment derivatives, loan level determinants of repayments, new approaches to MBS valuation, and a survey of non-U.S. mortgage rates. ... | |
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| | | Unconventional Success: A Fundamental Approach to Personal Investment | | Posted Wednesday, August 09, 2006 11:41:38 AM by BlogJeeves Team | | The bestselling author of Pioneering Portfolio Management, the definitive template for institutional fund management, returns with a book that shows individual investors how to manage their financial assets.In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual-fund industry consistently fails the average investor. From excessive management fees to the frequent "churning" of portfolios, the relentless pursuit of profits by mutual-fund management companies harms individual clients. Perhaps most destructive of all are the hidden schemes that limit investor choice and reduce returns, including "pay-to-play" product-placement fees, stale-price trading scams, soft-dollar kickbacks, and 12b-1 distribution charges.Even if investors manage to emerge unscathed from an encounter with the profit-seeking mutual-fund industry, individuals face the likelihood of self-inflicted pain. The common practice of selling losers and buying winners (and doing both too often) damages portfolio returns and increases tax liabilities, delivering a one-two punch to investor aspirations.In short: Nearly insurmountable hurdles confront ordinary investors.Swensen's solution? A contrarian investment alternative that promotes well-diversified, equity-oriented, "market-mimicking" portfolios that reward investors who exhibit the courage to stay the course. Swensen suggests implementing his nonconformist proposal with investor-friendly, not-for-profit investment companies such as Vanguard and TIAA-CREF. By avoiding actively managed funds and employing client-oriented mutual-fund managers, investors create the preconditions for investment success. Bottom line? Unconventional Success provides the guidance and financial know-how for improving the personal investor's financial future. ... | |
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| | | Smart Couples Finish Rich: 9 Steps to Creating a Rich Future for You and Your Partner | | Posted Saturday, August 05, 2006 9:41:49 PM by BlogJeeves Team | | Like many savvy business people of the 21st century, David Bach offered his first pearls of financial wisdom to women, in his bestselling book Smart Women Finish Rich. Recognizing that these women are often accompanied by significant others and that money arguments are the number one cause of divorce in America, Bach has now broadened his scope. Presumably intended to help change this depressing statistic, Smart Couples Finish Rich is a well-written financial planning tool, packed with useful charts and information, inspiring examples, and practical advice. For people who've been disappointed by the shallowness of some of the "quick tips" self-help books out there, the subtitle of this book is a little misleading. Bach's nine steps are not instant change techniques or chirpy little quips to recite to yourself whenever you go to balance your checkbook. Instead, the first few steps include a series of exercises that will help you determine what you know (and don't know, or understand) about saving and investing, what role money should play in your life (which includes understanding your values), and how to work together toward a common financial goal. From there, Bach teaches his readers how to account for "disappearing" money, how to build retirement, security, and dream baskets of wealth (providing detailed options for all three), and how to avoid the most common financial mistakes most couples make. Though the focus of the book is predominantly on working with your existing income, Bach includes a final chapter entitled "Increase Your Income by 10 Percent in Nine Weeks." Bach's writing style is engaging and his advice is user-friendly. A successful financial planner, he obviously believes passionately in all the "fringe" benefits of being financially responsible but employs a no-nonsense approach that makes financial smarts available to everyone. So whether you're 25 and just starting out on the earning, saving, and spending road or you plan to retire next year; whether you've recently got hitched for the first time or you've just entered your fourth marriage; and whether financial planning comes first or last on your list of fun things to do, the advice in Smart Couples Finish Rich is worth heeding. It's not about becoming a money-obsessed bore, it's about getting smart... and rich. --S. Ketchum... | |
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